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What is Narrowcasting and Digital Signage? |
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• Narrowcasting, as opposed to broadcasting, reaches a very targeted audience; where they are; and (at best) when they are, ready to listen to a centrally controlled and distributed message.
• Digital Signage refers to all forms of video displays used where banners, billboards, posters, or other printed formats have typically been used.
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What advantage does a Sony digital sign network have over DVD, CD or VHS players? |
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• No duplication and mailing costs associated with physical media
• Local operators are NOT required to load physical media and maintain the player
• Traditional media allows no confirmation of playback. It is impossible to tell whether or not the VCR or TV was turned on and had the correct media.
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What advantages does a Sony digital sign have over a computer based sign system? |
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• No local user intervention
• Low IT department workload
• No operating system failures, no blue screen
• No per sign software purchase
• Lower power consumption
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What advantages does a Sony networked digital sign have over a set-top box? |
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• Network traffic is greatly reduced and can be scheduled for off-peak time at lower cost Video quality is better (DVD vs. off-air TV)
• Playback continues even if the network fails
• Content can more easily be viewed when it's needed (e.g. time zone issues)
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How can I apply for a grant for my emergency broadcast system? |
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• The Homeland Security Administration provides grants for emergency management and preparedness systems. Deploying a digital signage network becomes much easier when federal funding can be obtained due to its emergency broadcast capabilities.
• For educational grants, visit: http://www.ed.gov/programs/dvpemergencyresponse/index.html
• For all other grant information, visit: http://www.dhs.gov/xopnbiz/grants/
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